NATIONAL BRANDS | BAKERS BISCUITS

Briefed with the updating of existing designs for the Bakers range of Salticrax, Vitasnack and Kips. New visual photography and design layout was implemented, refreshing the existing South African brand.

Salticrax is a much loved South African savoury biscuit and the Salted crackers with red onion was part of the range extension.  With a bold colour and design modification this seamlessly brought the new product into the rest of the range. CMYK colour for visual imagery and gradient backgrounds with Pantone spot colours for the logo and green band kept the colour consistent.

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Salticrax visual photoshop renders by Alistair Gaylard.

Bakers Kips is another savoury snack which has a range of flavours. These boxes were printed using the lithography print process and used a limited colour palette of CMYK + One spot colour. Different bands of colour were used to differentiate between flavour queues and overall gradients of the packaging. High-end photography and retouching was required to display the contents of the product.

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ALISTAIR GAYLARD

steers@alistairgaylard.com