TIGER BRANDS | FATTI'S & MONI'S PASTA

Briefed to update existing packaging and point of sales elements. Design implementation on a range of pasta's as well as updating the current look and feel by visually enhancing the plated meals and flavour queues. Modernise overall presentation of the product.

High-end photography and retouching on the plated meals and visual design of the product. This involved structuring an authentic look and feel of Italy. Uniquely illustrated detail of an Italian style homestead gave the product the desired effect. These pasta bags consist of a PET clear plastic substrate and are printed using the process of Gravure printing which allows for detail in the visual imagery.

CYAN

MAGENTA

YELLOW

BLACK

285 C

485 C

871 C

SPOT WHITE

Pantone spot colours were used to control the quality of colour in the background and logos. These fine
vignette areas are difficult to achieve on press. With a solid process yellow behind the warm red 485C this meant printers were able to easily achieve the desired finish of a soft gradient.

CYAN

MAGENTA

YELLOW

BLACK

7622 C

485 C

871 C

SPOT WHITE

High-end renders were created for various point of sale items and other applications. The render team at
Berge Farrell were tasked with creating these highly polished visual renders.

A trade presenter was created to introduce the range during a number of trade shows. A unique fold on the cover and an insert booklet were designed to achieve the point of difference. The digital print process meant that they were able to control the  number of copies and still achieve the high-end spot gloss varnishes that come with traditional styles of printing.

CYAN

MAGENTA

YELLOW

BLACK

SPOT GLOSS VARNISH

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Be

ALISTAIR GAYLARD

steers@alistairgaylard.com