G2 | DUNHILL INTERNATIONAL RELOC CAMPAIGN

A large international campaign for Dunhill Reloc. Fountainhead was tasked with the concept and design through to final artwork handover for the many international counterparts. The design which had numerous applications brought a futuristic new look for Dunhill.

Lithograhic CMYK printing meant no shortage of textures and
colour with all design work emphasising the attention to detail of
the Dunhill brand.

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The Reloc campaign  followed two design routes, both of which were followed through to final completion and handover. This being the second of the design layouts showing Dunhill's vast global and  international market appeal. Being an international project of different light and dark markets, this had to be considered with tobacco smoking brands such as Dunhill.

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The project involved a large point of sale campaign and no shortage of print media and promotional items such as posters, flyer's, billboards, brochures, self talkers, screen savers, carton splats, magazine DPS, trade presenters, promotional items, lighters, lighter clips, 3D money mats, flash disks, post it notes and many more...

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ALISTAIR GAYLARD

steers@alistairgaylard.com