SAB MILLER | CASTLE LAGER 120 YEARS

Castle Lager's long standing heritage and position in the market place needed a design that captured their truly South African 120 year celebration. With their iconic logo and Charles Glass heritage, Castle lager is a firm South African favourite.

The design captured the idea of traditional South African braai, sport and entertainment that the brand is iconic for. The intricate pattern of background elements created a number of challenges with the wet on wet printing process but with some simplification of the icons, the printed cans brought a sense of
celebratory fun.

872 C

8620 C

186 C

1807 C

BLACK

SPOT WHITE

Above is the visual render of the final can as it was intended. Render by Alistair Gaylard.

120 year celebratory neck and body labels were created and followed the same Big 120 design while keeping within the brands iconic nature. The lithography printing process meant that the printers could easily achieve the fine copy and detail presented on the labels.

872 C

8620 C

186 C

1807 C

BLACK

SPOT WHITE

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Visual render of the final 750 ml bottle. Created by render team at Berge Farrell.

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ALISTAIR GAYLARD

steers@alistairgaylard.com